Gamma x POKKT Integrated Brand Experience for Marketers and Intelligent Ads for Gamers

Singapore, 26 July 2017 - Gamma, a fast-growing Southeast Asia-based ad selling platform, announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developers and publishers in Asia Pacific. This augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers. Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory in Southeast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobile games, social and other digital channels.

According to Newzoo, the Southeast Asia games market is said to double its revenue to US$2.2 billion in 2017, with key markets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenue generated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social increase in spending.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accounting for approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need to watch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massive growth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connect with gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-app inventory supply to brands, and ensuring that their monetisation goals are achieved.”

Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on their regional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for our publishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium video inventory.”

Gamma previously announced a partnership with MediaMath to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia Pacific.

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Inewvation To Soar Higher in 2017

Inewvation International Corporation, the leading digital display and advertising solutions provider in the country,  is set to achieve greater heights this year targeting bigger projects in the international business landscape.

With the opening of its Visayas office by 2nd quarter of the year, Inewvation continues to expand its reach in the country as well as in Asia with the opening of its new office in Singapore last July 2016.
Inewvation is led by company’s head honcho Mr. Jayson So, President and Chief Executive Officer  and Mr. Billy So, Chief Operating Officer.

Jayson So, CEO Inewvation International Corporation

“Last year marks our 5th year in this digital solution business here in the country. I can consider 2016 as a good year, since most of clients are now open to digital age and already appreciated the "quality vs price", that we have been explaining to them since I started the business. Moving forward, 2017 is promising. Just on our first quarter for this year, we already got so much in our pipeline. This year will also be the year for our expansion of the business. We will officially open Visayas branch and looking forward to reach Mindanao as well, ” Mr. Jayson said.

Its first project outside the country is the Biggest Indoor LED Displays in Shoppes at Parisian Casino, Macau. The pitch 4mm LED screen adds to the elegance and sophistication of the Temptations Store as it displays different promotions and brands.

Moreover, several projects were done by Inewvation in the past year.

Another iconic project by Inewvation is the installation of the first moving outdoor LED with pitch 6.67mm for Globe Iconic Store in Bonifacio Global City, Taguig which is to date has the lowest pitch installed for an outdoor LED using Nichia Japan chip in the Philippines.

Inewvation was widen its lengths further south with a project in Laguna with two Brix Series – Outdoor LED Display.  Carmelray Industrial Park 1 debuted its first pitch 10mm LED screen on March 2016 followed by another pitch 8mm display in Carmelray Industrial Park 2.

The company caters to the entertainment industry. They have been the exclusive LED provider for ABS-CBN television and film arms - Dreamscape, Star Creatives and Star Cinema in 2016. Among the events showcased their pitch 4mm Ergo Series were the press conferences of Everything About Her, Always Be My Maybe, On The Wings Of Love, Vince, Kath and James, Just The Three Of Us among others.


They also catered with one of the biggest media conglomerate in the country, TV5 which had leverage its election coverage, dubbed as “Bilang Pilipino” through Inewvation’s premier LED. Through the pitch 4mm Ergo Series III, the network’s audience was able to experience 24-hour high technology coverage of the 2016 National Elections.

Not only the company cater to entertainment but also help academic institutions. Standing in the façade of a premier academe, University of Batangas, is a pitch 12mm SMD Fixed Type Outdoor LED Display for source of information among the students and the public regarding school announcements, campus activites and schedules.

Notable Pitch placement is the one standing tall in EDSA, pitch 15mm Wind-thru series built for HDI admix. It is perfectly situated in Viron Transit in Cubao  which attracts the riding public and passersby.

Inewvation raised the bar on its creativity as it was able to install a Flex Series LED for B’lue Water. The pitch 6.60mm was magnificently wrapped around a huge bottle of the beverage.

Jason and Billy, Inewvation

Furthermore, more than selling LED products, Inewvation advocates Filipino patriotism.
“We are not the only provider of digital display and digital solution in this country. But upon seeing our screens indoor and outdoor, it really shows the quality we are providing, which in return, can add to the pride of this country and as a sign that Philippines is not being left behind in terms of quality Digital / LED video wall. It further strengthen our proof, after we installed projects in Macau, Singapore, and Indonesia. All were managed by our own Filipino Engineers and Techical Support Experts, ‘Filipino Pride!’ indeed," Mr. Jayson added.

For Mr. Billy, the company keeps its goal to transform the Philippines and cope up with the digital age to uplift our developing cities. “Inewvation always strives for the best in both quality and after sales service. We are setting ground on being the country, the nation, and hopefully the worlds' top digital solution provider by keeping our expertise in the industry as sharp as ever and provide more ideas and knowledge to spark more creativity with our partners and clients,” he stated.

About Inewvation International Corporation
Inewvation International Corporation is a premier digital display and advertising solutions company providing wide range of LED and LCD products for various advertising needs of local and international companies. Driven by its motto “where quality is everything,” it aims to be the source of up-to-the-minute technology, pioneering innovative, quality products and service in Southeast Asia.

For more information, please visit www.inewvation.ph or follow us on Facebook: https://www.facebook.com/inewvation/ or on Twitter and Instagram @inewvation.

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