Shopee wraps up the year-end shopping season with record-breaking sale of their 12.12 Big Christmas Sale! with 12 million Items Sold within the first 24 Minutes and peaking, one million items bought in a minute.
Martin Yu, Director at Shopee Philippines, said, “We are humbled to end the year on a high note with a groundbreaking 12.12 Big Christmas Sale. Given the unprecedented year that 2020 has been, we wanted this to be a special day not just for Shopee, but for the people we serve. E-commerce has become of increasing importance in our lives. It has evolved beyond a platform to access basic needs to one that connects people and businesses. We are glad to celebrate the past five years with our users, sellers, and brand partners and are truly excited about what’s to come."
Consumers joined Shopee every day for four weeks of fun and entertainment, spending time on Shopee’s in-app games and features leading up to Big Christmas Sale on December 12, where they shopped for over 2 billion products! Shopee’s in-app games were played a record of 2.7 billion times with Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played. 450 million views were recorded on Shopee Live during the entire 12.12.
Filipinos enjoyed a constant stream of deals on December 12, supported by Shopee’s robust ecosystem. Home & Living, Mobile Accessories, and Fashion emerged as the best-selling product categories. 1.5 million home decor products such as curtains, wallpapers, and 3D wall stickers sold. 1 million smartphone accessories were sold, with phone cases, phone covers, and power banks being the most popular. For fashion products, 1.6 million tops sold and more focused on fitness with over 57,000 sports bras sold. Sales peaked for local businesses on Shopee with One Top seller recorded more than 75,000 orders within 24 hours on December 12. Increasing adoption of digital payments met the surge of shopping activity. ShopeePay surging 18 times, orders paid via the mobile wallet.
Yu closed, “We are extremely grateful for the unwavering support that our users, sellers, and brand partners have shown us. As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region. We look forward to continuing creating new experiences and value for everyone in 2021.”
Shop from the 12.12 Thank You Sale at https://shopee.ph/m/christmas-sale.
