Leading e-commerce platform in Southeast Asia and Taiwan, Shopee wraps up the year and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale! They had set new records and signified the changing landscape and potential of e-commerce in the region during the run of their 9.9, 10.10, and 11.11 shopping events.
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| Shopee 12.12 Big Christmas Sale |
Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”
Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
1.) Social: Bringing the human touch to online shopping
Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee launched Shopee Live Chat, direct conversations between buyers and sellers. Currently, an average of 30 million messages are exchanged daily on Shopee Live Chat. This shows that advancements in technology coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience to an interactive one.
Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates this with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive unique initiatives like Shopee Mom’s Club, which provides one-stop exclusive access to parenting content and baby product deals. There’s also the Book Club for a new generation of digital readers in Vietnam and “Pawrents” club to meet the demand for pet products in Singapore.
2.) Personalization: Catering to the ‘Me’ Economy
Personalized experience makes online shopping more efficient, enjoyable, and unique for consumers. It also helping brands and sellers drive traffic and growth as they interact and cater more to the consumer needs and preference. Shopee use a hyper-localized approach, running seven different apps in each of its markets and localizing in-app features. Refining its recommendation engines gets customized and relevant shopping suggestions for their customers.
With personalized recommendations, it increases overall awareness and conversions. Businesses that use Shopee's in-app advertisements get 65% more sales activity as it is powered by Shopee's own AI capabilities that ensure advertisements are delivered to the right users.
As the industry progresses into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. Shopee expects to see the rise of smart shoppers in the coming years, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.
3.) Integration: Creating a seamless customer journey
With the new normal, retailers need to adapt and must deliver a seamless customer experience. Shopee helps brands and sellers by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences to customers.
- Together with P&G , Shopee introduced its first-ever experiential online Show Me My Home initiative delivering an experiential home shopping experience as well as allowing shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought convenience for stay-at-home consumers as it comes closer to offline experience of walking in a store.
Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note.”
From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, cashback, and ₱1 deals with Shopee 12.12 Big Christmas Sale!
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| Shopee 12.12 Big Christmas Sale |
Amazing promotions and big rewards with ShopeePay! From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes!
Join the #MyShopeeWish TikTok Challenge! from December 7 to 30 to win prizes! Winners will be announced on January 15, 2021 on Shopee’s official social media accounts.
For more information > https://shopee.ph/m/my-shopee-wish.
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| Shopee 12.12 Big Christmas Sale Partners |
Enjoy up to 50% off from Diamond Partners on Shopee Mall – L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix. Other brands like Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing deals and discounts.
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| Shopee 12.12 Big Christmas TV Special on GMA |
Tune in to 12.12 Shopee Big Christmas TV Special 10AM December 12, Saturday on GMA for more fun, surprises as well as over 12 Million worth of Prizes!
For more information about Shopee 12.12 Big Christmas Sale, visit > https://shopee.ph/m/christmas-sale.
