“We’re excited to see the tapestry that emerges from this. We know that now, more than ever, consumers use their smartphones to capture images, but what do they take pictures of?” said Chang Seng Hock, Marketing Director, Sony Mobile Communications SEAO. “It is in Sony’s spirit to inspire and empower people’s curiosity, and through this campaign, we want to engage the world in showing us their version of extraordinary through their photographs.”
Blogger and musician Saab Magalona was challenged by Sony to take extraordinary photos of her weekend getaway using her own Xperia Z3. She highlighted three of Xperia’s powers – long-lasting battery life, low-light photography, and waterproof capabilities. With this campaign, Filipinos were able to see extraordinary in the point of view of Saab and Sony, inspiring fans to choose to see beauty in the simplest of things.
“A long-lasting battery is essential for a smartphone to ensure you never miss a moment of magic when you are out and about,” said Saab. “I am glad my Sony Xperia kept up with me as I went further and further in exploring an unexpected weekend in the beach!”
“At Sony, we empower the digital lifestyles of Filipinos not just with class-leading mobile devices but with opportunities that enable them to put the extra in ordinary so they can tell inspiring stories in their own way through photographs,” said Jhoana Benedicto, Marketing Officer for Mobile, Sony Philippines. “With this campaign, Filipinos can now see the wonderful side of their every day, take mobile photography to the next level, and eventually be rewarded.”
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| Sony 86,400 Seconds Photo Contest |
The search for 86,400 extraordinary moments started last 27 July and will end on 29 August 2015, PH time. Winners will be chosen on the highest number of likes for their photograph – and will win a Sony Xperia’s C4 smartphone. Locally, Sony Philippines will reward the top entry with their flagship, the Xperia Z3.
#SONY86400
Competition rules:
There are extraordinary moments all around you. Capture the best moments from everyday life and share them in our online gallery. Be original, be clever, be unique!
Images will go through a 24 hour moderation process so don't worry if you don't see your picture straight away.
The Weekly prize will be given to the entrant with the most likes of that week and the Major prize will be selected by a judging panel at Sony Mobile and will go to the entrant with the most extraordinary image (as deemed by the judges).
An overall winner will also be selected by Sony to win the major prize of an incredible trip for two to Tokyo (worth over $15,000), and including:
1) Return private car transfers
2) One (1) night’s twin sharing accommodation in Tokyo
3) Tsukiji fish market tour and tasting with a Tokyo resident
Submissions for the 86,400 content can be entered via https://campaigns.sonymobile.com/86400/home/ and Instagram with the hashtag #sony86400. The contest will end on 29 August 2015, PH time.
#SONY86400
Competition rules:
There are extraordinary moments all around you. Capture the best moments from everyday life and share them in our online gallery. Be original, be clever, be unique!
Images will go through a 24 hour moderation process so don't worry if you don't see your picture straight away.
The Weekly prize will be given to the entrant with the most likes of that week and the Major prize will be selected by a judging panel at Sony Mobile and will go to the entrant with the most extraordinary image (as deemed by the judges).
An overall winner will also be selected by Sony to win the major prize of an incredible trip for two to Tokyo (worth over $15,000), and including:
1) Return private car transfers
2) One (1) night’s twin sharing accommodation in Tokyo
3) Tsukiji fish market tour and tasting with a Tokyo resident
Submissions for the 86,400 content can be entered via https://campaigns.sonymobile.com/86400/home/ and Instagram with the hashtag #sony86400. The contest will end on 29 August 2015, PH time.
