Monday, April 4, 2016

Flash “Life with Metal” Photography Campaign hints New Smartphone

Flash “Life with Metal” Photography Campaign hints New Smartphone

Flash “Life with Metal” Photography Campaign Page


Last month, Flash launched a “Life with Metal” photography campaign covering six countries: India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. It gained more than 2,000 pieces of photographs in only ten days and exceeded 160,000 clicks to their website. The photographers took photos of a variety of metal objects from rings, automobiles to an iron tower, revealing the art of life in the form of photography.

Notably, this event is not merely a photography campaign as it has sent hints that Flash is soon to launch a new product. For the competition, it is said that Flash is going to select 10 excellent photographs from each country that will be exhibited with signature of photographers during the new product launch event. The prize-winning photographers of every country will each get a new smart phone as a gift. What’s a product launch without a new phone to be announce right? It’s highly likely that a new product of Flash will make its debut very soon.

(Picture: Excellent photos of “Life with Metal” photography campaign)
The Flash series had created phenomenal e-commerce success with sales craze in Southeast Asia, with enormous market potential and consumer needs: Flash Plus once set the record of selling out 100 units in one minute while Flash 2 became the sales champion of Southeast Asia’s largest e-commerce platform, Lazada for the same price range within one month of being placed in market.
Given such favorable market situation, Flash “strike while iron it is hot” to launch a new product.

With the theme of the photography competition - “Life with Metal”, it should suggest the new smartphone’s qualities –metal built with great camera optics? mobigraph has become a vital gene of the Flash series. Therefore, it can be reasonably said that the new product is highly probably to continue the photography DNA, with powerful photo-taking functions. While none of the three models of Flash has to do with metal, it is possible Flash wants to change that to provide a more premium built smartphone.



At the moment, Flash has not officially released any exact information about the new product. However, the series of products have got a couple of labels by word of mouth - “exceptional camera, fashionable appearance, and strong performance”, and they are becoming more and more popular in market. So, this new phone is something to watch out for.

Let’s see if I can get lucky to gather info on this new Flash…. Stay Tuned.