Shopee came out strong with the success of their 11.11 Big Christmas Sale with 200 million items were sold in 24 hours across the region in span of in 24 hours last November 11.
Martin Yu, Associate Director at Shopee Philippines shares "The success of the 11.11 Big Sale reflects the continued growth of e-commerce in the region and the many opportunities it presents for businesses and shoppers. When the business landscape is transforming, we are committed to helping sellers and brands capture new growth opportunities while making online shopping more engaging and rewarding for consumers. We are humbled by the strong support this 11.11, and we will continue building on our vision of making e-commerce for everyone.”
Shopee set new records with robust sales momentum throughout the whole of the day, uplifting businesses in the region. Sellers that participated during the 11.11 Big Christmas Sale for the first time saw ten times more orders than an average day unlocking new opportunities for entrepreneurs and SMEs. This is attributed to the tremendous support from consumers and businesses in each of its seven markets.
Consumers was on their toes logged on to Shopee while waiting for the sale to start was entertained with various online games, streams and activities. Shopee Live posted more than 20 million hours of live streams while in-app games were played more than 2.5 billion times.
In the Philippines, the 11.11 Big Christmas Sale created a spike in online shopping activity from consumers enjoying greater convenience through Shopee’s ecosystem for the best deals from their favorite brands and sellers. 1.6 million items were sold in an hour in Metro Manila at the peak of November 11. Over 800,000 skincare products such as Korean face masks, jade rollers, moisturizers, and serums were sold. Over 1.4 million home decoration items sold as Filipino shoppers went to Shopee to decorate their homes. Tangible growth for brands the likes of Xiaomi, realme, Pampers, Abbott, and Samsung with orders increased by 20 times.
Martin Yu closed on a high note, “We are thankful for the continuous support shown by our users, sellers, and brand partners. We look forward to wrapping up the year on a high note at the finale of 11.11 - 12.12 Big Christmas Sale in the month ahead.”
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