Flurry Push: The Power of Push Notifications

May 16, 2018 – Singapore, Flurry from Oath has unveiled Flurry Push - a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mobile developers can leverage the power of push notifications, one of the most popular forms of engagement, to effectively grow their business and drive revenue.

“We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement,” said David Berger, VP - Engineering at Oath. “With Flurry Push, we’re putting free messaging front-and-center to empower developers to take charge of their app business and address the recurring challenge of long-term engagement.”

With Flurry Push, Developers have Three types of Push Notification Campaigns: 

• Promotional: Schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
• New User Retention: Convert new users who have recently installed the app to active users and increase overall retention. 
• Event Driven: Re-engage and convert users following a specific event or behavior within the app. 

Push notifications are sent to app users when an app is running in the background and not in use, making it easy for developers to target users at critical moments when there has been a lapse in engagement.

Brands including Yahoo Finance and Pacer Health have been testing Flurry Push, and so far, they’ve seen powerful results.

“Push notifications are a critical component of our retention strategy, but historically, we’ve had to build the feature into our app or partner with third-party messaging vendors,” said Michael Caldwell, Co-Founder of Pacer Health, Inc. “Flurry Push has made it incredibly easy to re-engage users from directly within the Flurry marketing suite for free, and so far, we’ve seen powerful results.”

Pacer Health has been leveraging Flurry Push to promote online competition registrations through its iOS app, Pacer Pedometer, and so far, the company has seen 15% growth.

Key Features of Flurry Push:

• Actionable Analytics: Analyze app KPIs and push notification campaigns through one single platform.
• Triggered Push Notifications: Automatically send push notifications to users based on app-install time, event triggers or other audience attributes.
• Powerful Segmentation: Target users by geographic, demographic, behavioral and technographic attributes, including activity or inactivity, install date, device model, app version or specific event combinations. Save commonly-used user segments for quick set-up.

Flurry Push is live in the Flurry Analytics Marketing Suite. Mobile developers can access Flurry Push today at www.flurry.com.

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IP Converge Data Services, Inc. #DiscoverDigital 2018 Game Changing Nature of Productivity Applications

Local cloud services pioneer IPC (IP Converge Data Services, Inc.) opened its digital transformation seminar series this year with an insightful discourse on how productivity applications are changing the workplace for the better.

IPC Director for Marketing and Digital Innovation Niño Valmonte encourages business reps to find new and better ways to improve office productivity.

Dubbed as ‘Business over Beers,’ the first of IPC’s #DiscoverDigital series for 2018 was recently held at ASPACE Greenbelt, Makati. The event gathered more than 40 business representatives -- whose core competencies range from Information Technology, Media, Finance, General Trade, and Professional Services to discuss how cloud-based solutions like Google Maps, Google Chrome and Chrome devices, and G Suite can help boost office productivity, communication and collaboration.

Google works far more than just its search engine and email feature. Google Maps, for instance, aids in brand awareness and market research. It helps increase the business’ visibility online by managing its search ranking, as well as present data, locate mobile teams in real-time, and see how visitors use the maps’ functionalities.

Google Chrome provides organizations with advanced tools for a fast and secure web browsing experience, while its Chrome devices are managed and configured in the cloud and can take different forms -- from a conventional laptop, to a small box that plugs into any modern monitor, to a tiny device that plugs directly into an HDMI port on a screen. On the other hand, G Suite is a set of intelligent apps that can help employees share and work on documents at the same time, input data and create presentations, as well as interact with other employees.

Niño Valmonte, IPC’s Director for Marketing & Digital Innovation emphasized that “In the spirit of game changing, we came up with this live sitcom-type demo to show clients that, just like veering away from the usual events with product-centric slide presentations, there is a different and better way of getting work done faster, smarter, and easier. Optimum workplace productivity and operational efficiency is possible through Google’s G Suite, Maps API and various Chrome devices.”

With this activity, IPC invited businesses for a collaboration to use applications from Google Cloud, and see how these can improve the business.

IPC’s #DiscoverDigital campaign is composed of various activities that share the latest innovations, trends, and best practices that are shaping the world of business IT. These are addressed to empower Filipino enterprises and organizations, whether large or SMEs to keep ahead with the digital changes of the times.

To register for IPC’s #DiscoverDigital events, visit http://www.ipc.ph/discoverdigital and follow IPC on Facebook, LinkedIn, and Twitter.

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